Levi’s 501 Skinny Launch

Levi’s wanted to launch the 501 Skinny Edition Jeans in the Middle East and build conversations around the brand in an innovative manner. We tied up with Timeout Dubai and created an interesting banner that grabbed eye-balls and captured the attention of the target audience.

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How we achieved this?

We shortlisted few models and planned a half day shoot against chroma backgrounds.

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Converted the file into a HTML 5 Rich Media Banner and added relevant tags
using Google Web Designer Tool

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